Advertising, Design & Creative

Aptude doesn’t just master the art of technology, we’re also experts in the art of creativity.

Is it better to be analytical or creative? Lean on the left side of your brain or the right side? Smart or funny? A master of mathamatics or fine arts? With Aptude, you can have it both ways. Isn’t life grand?

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Branding that isn’t Boring

The process of creating your brand sounds about as painful as dental surgey. It seems like a painful process of choosing between three dozen logos and a pile of color watches. It shouldn’t be. Branding should be conducted as a playful session of self-discovery, with the analytics to provide the science necessary to confirm your brilliant ideas are valid.

When the databases are running smoothly, the technology is up-to-speed and the system has all the tech support it needs to keep moving, it’s time to focus on the fun stuff. Your website might function correctly, but what about the UI/UX? How does your company visually express itself? It’s important. It doesn’t matter how well you work, if your clients don’t feel anything about you, they won’t feel the need to work with you.

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Innovative Design for Everyone

Corporate branding, direct mail campaigns, marketing, annual reports, promotions, billboards, social media, innovative design, illustrations… you get the idea. Our creative team, although a new part of Aptude’s extensive portfolio, comes with two decades of experience in graphics, marketing, illustration and video production. These fill an essential need in your company that goes beyond

Some of the companies our art director has worked with in the past include: Microsoft, US – Japan Business Council, The Swiss Embassy in Washington DC, RAINN (co-founded by Tori Amos and Sarah McLaughlin), Chicagoland Speedway, The British Embassy in the United States, Ben Hollis Worldwide, Call JULIE, PepsiCo & Dreamworks.

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Logos
Social Media
Campaigns
Print

Packaging
Interactive
Gamification
Photography

Illustration
Displays
Marketing
Messaging

UI: In-Your-Face User Interface

When Aptude creates the initial concept for your application, website or program, we do so thoughtfully. We instinctively know how people tend to use applications, how menus flow, the correct verbiage to use, and how to create an easy-to-understand presentation that works on a variety of devices. We’ll ask inquisitive questions about your objectives, how you want the system to function, what your users are like and most important, what your endgame goals are. This way, we can insure the architecture we provide has the best possible chance of continued success.

UX: Are You User Experienced?

The design job doesn’t stop there. Many companies want to refine the process, respond to requests and alter the UI as objectives change over time. That’s part of the Experience. We can monitor and troubleshoot the design elements from different levels of maintenance. You’ll have to decide how much you want to handle in-house (if at all) and to what degree changes will need to be implemented as your endeavors progress. UI/UX is a fluid process. Aptude is there for any and all levels of support you’ll need to achieve your goals.

Aptude Can Help

Aptude is your personal creative professional services firm. We provide our clients with first class resources in a continuous, cost-containment fashion. Our creative services can view your brand from a 3rd person perspective, seeing what can’t be seen internally. Whether you need a simple logo or a multi-faceted advertising campaign, Aptude is your A team.

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