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Lynn Swayze

About Lynn Swayze

Lynn Swayze is a Technical Business Analyst, Technical Writer, Aptude's Marketing Automation Specialist, and one of Aptude's Communication Specialists. Her background is in direct response marketing, HubSpot, ActiveCampaign, Confluence, WordPress, and Marketing KPIs.

5 Signs to Know You’re Ready for Machine Learning

By |2020-11-12T19:09:47+00:00November 19th, 2020|

Introduction If you’re one of the many executives thinking about exploring how artificial intelligence, machine learning, or predictive analytics might help your company gain a competitive edge in 2021, then keep reading because we explore one common pitfall faced by many legacy companies looking to take advantage of their mountains of historical data. The [...]

Why We Love Python for Data Science

By |2020-11-12T19:09:55+00:00November 17th, 2020|

Introduction Aptude has served as expert data consultants to some of the most well-known companies in the world, including some we can’t name. Our clients span nearly every industry and ask us to help them with a variety of projects, including full-stack development, IT Service Management, data dashboarding, and UX/UI. And while we can [...]

You Might Not Need to Hire a Data Scientist. Here’s Why.

By |2020-11-12T19:10:06+00:00November 12th, 2020|

Introduction Aptude has served as expert data consultants to some of the most well-known companies in the world, including some we can’t name. Our clients span nearly every industry and ask us to help them with a variety of projects. While we can do almost anything, some of our best work involves deep expertise in [...]

Data Engineering, Data Analysis, vs. Data Science: What’s the Difference?

By |2020-11-13T20:47:23+00:00November 10th, 2020|

Introduction As a leading provider of data-related services to our many industry-leading and blue-chip clients, we sometimes have to explain the difference between our various data-related capabilities. Aptude does a lot of high-profile data projects, which means we’ve developed breadth and depth of capabilities. If you’re looking for a clear return on investment (ROI) [...]

Do You Need a Bilingual ITIL Service Desk? 6 Questions to Ask Your Team

By |2020-10-20T21:18:58+00:00October 19th, 2020|

If you’re looking to optimize your service desk operations for your entire user base, then one often untapped place to do that is by implementing service desk resources and staff for your Spanish-speaking user base. This is especially important for the transportation industry – one of our main clients – because more and more [...]

7 ITIL Service Desk KPIs to Optimize in 2021

By |2020-10-26T18:39:44+00:00October 15th, 2020|

If you’re like many CIOs or IT Service Desk Managers, you’re probably looking at the data and wondering how next to improve operations. Or perhaps the ask to improve certain metrics or costs are coming from executive leadership as a goal for 2021. Whatever the reason, you’re likely looking to maximize your service desk metrics. [...]

Gallery: Aptude’s Mexico Location

By |2020-10-20T19:13:54+00:00October 8th, 2020|

Aptude’s Mexico-based locations allow our organization, which is already strong in Data Science, AI/ML, Digital Transformation and Full-Stack Development, the ability to hire excellent resources who will meet the ongoing needs of our clients throughout the globe. Aptude’s clients demand strong, highly skilled technicians who can deliver superior deliverables in an Agile fashion. This location [...]

7 Tips for Writing Better Service Desk KB Articles 

By |2020-10-20T21:21:05+00:00October 8th, 2020|

Effective service desk operations runs on knowledge management - specifically, knowledge base (KB) articles. Knowledge Base articles can help your end users solve problems on their own and help your IT Support team resolve issues more efficiently. KB articles also serve as a training tool, encapsulating your knowledge, procedures, and processes in an easy-to-digest, [...]

Fifteen ITIL 4 Definitions IT Execs Should Know (But Probably Don’t)

By |2020-10-20T21:21:43+00:00October 6th, 2020|

As a proven provider of Outsourced ITIL® IT Support and Service Desk Staff, the Aptude team works to stay on top of ITIL® nomenclature and best practices. And if you’re a manager or executive leader who has to make decisions within an ITIL® framework, then it’s imperative you speak the same language as your [...]

7 Risks of Outsourcing Part 5: Culture Barriers

By |2020-10-20T19:14:17+00:00September 29th, 2020|

As mentioned in our previous blog, we promised to explore the seven risks of outsourcing your software development, ways to address those risks head-on, and how our proprietary system helps you mitigate each of them. To recap, those seven risks are: Risk 1: High Hourly Cost Risk 2: Time Zone Differences [...]

7 Risks Of Outsourcing Part 4: Language Barriers

By |2020-10-02T14:08:40+00:00September 22nd, 2020|

As mentioned in our previous blog, we promised to explore the seven risks of outsourcing your software development, ways to address those risks head-on, and how our proprietary system helps you mitigate each of them. To recap, those seven risks are: Risk 1: High Hourly Cost Risk 2: Time Zone Differences [...]

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