Dealing with the Deluge of Data: Leveraging Information to Not Miss Opportunities

  • Big Data Article

We don’t always realize just how much information we’re creating on a daily basis. What we realize even less is just how important this data is to our everyday lives and business activities. IDC estimates that by 2025, nearly 20% of the data in the global datasphere will be critical to our daily lives and nearly 10% of that will be hypercritical.

Consider this, Gartner recently pointed out that data and analytics will drive modern business operations, and not simply reflect their performance. Furthermore, executives will make data and analytics part of the business strategy, which will allow data and analytics professionals to assume new roles and create business growth. Shifting the way organization uses data and analytics more toward driving business operations requires a new approach to data architectures, which many organizations are already building. Last year, Gartner research found that 45% of IT professionals had indicated that new data and analytics projects were in the “design” and “select” phases.

Finally, a new update to IDC’s Big Data and Analytics Guide now forecasts worldwide revenues for big data and business analytics (BDA) will reach $150.8 billion in 2017, an increase of 12.4% over 2016. Commercial purchases of BDA-related hardware, software, and services are expected to maintain a compound annual growth rate (CAGR) of 11.9% through 2020 when revenues will be more than $210 billion.

“After years of traversing the adoption S-curve, big data and business analytics solutions have finally hit mainstream,” said Dan Vesset, group vice president, Analytic s and Information Management. “BDA as an enabler of decision support and decision automation is now firmly on the radar of top executives. This category of solutions is also one of the key pillars of enabling digital transformation efforts across industries and business processes globally.”

That being said, let’s focus on a specific area of data analytics. A great way to understand your business, the services you deliver, and the overall market is to understand the user. To that extent, sentiment analysis leverages data, natural language processing (NLP), and a host of other techniques to better understand what makes us, the consumer, happy (or sad). In using NLP, text analysis, computational linguistics, and biometrics we’re able to understand ‘the voice’ of the customer. This means working with social media, online resources, marketing materials, and much more.

By leveraging data, you can understand opinions being expressed online, in emails and various reports. Most of all, by understanding those opinions, you can better communicate and identify issues and even spot trends that impacts your business. Organizations are working with data analytics and leveraging sentiment analysis to make sure they don’t miss opportunities. And, there are big benefits to deploying and leveraging this kind of technology. Specifically:

  • Understanding sentiment over time and monitoring changes. Not only can you measure sentiment in real-time, you can also do this over a period of time as well. You can then apply statistical analysis to really understand what’s happening with customers and the services you deliver. Using rule-based modeling, you can leverage NLP to even further understand how your customers feel about your organization.
  • Finding new market opportunities by understanding feedback. Data is everywhere. Sentiment analysis looks at various aspects of the user which absolutely includes social media. From there, you can actually autonomously crawl content and collect feedback based on the information that you require. Is someone really enjoying your products? Maybe they don’t like something. Or, maybe their responses are sarcastic (yes, you can measure sarcasm). All of this data fuels a business engine capable of shifting with the market.
  • Using sentiment analysis to improve consumer experience and even competitive positioning. Sentiment analysis is capable of analyzing a lot of information about your customers and the overall customer base. It can also tell you what your market is thinking about competitive products. So, imagine being able to capture that market by improving your own services. You can evaluate the perceptions of the market to improve your own positioning.

From marketing to customer service, sentiment analysis helps you see the voice of the customer. This is a great way to leverage all of the data we’re generating to make sure you’re not actually missing any opportunities in the market. Most of all, this gives you amazing perception into both your products and services, as well as the competition. The bottom line is that data analytics, and sentiment analysis, become powerful business tools designed to create better services as well as improved competitive positioning. So, if you’re trying to better understand your own user base, look to this type of technology to help.

Keep Moving Forward with Aptude

Aptude is your own personal IT professional services firm. We provide our clients with first class resources in a continuous, cost-containment fashion.

Our support services will free up your senior IT staff from the overwhelming burden of day-to-day maintenance issues. Now they’ll have time to launch those new projects and applications you’ve been waiting for. Simply put, we can free up your resources and contain your costs. Let’s have a quick chat to discuss our exclusive services.

CONTACT US

What Are You Working On?

Looking for intelligent technological solutions? Seeking consultation on your upcoming projects? Need a quote for services? Contact Aptude’s executive team directly. It’s amazing just how much one little email can rapidly accelerate your productivity.

Guy DeRosa

Senior Vice President & Director of Operations
EMAIL GUY
p: 630.692.6700
ext. 406

Srinath Parepally

Vice President of International Development
EMAIL SRINATH
p: 630.692.6700
ext. 402

Uday Mehta

Vice President of Development
EMAIL UDAY
p: 630.692.6700
ext. 403

Ravi Das

Sr. Business Development Manager
EMAIL RAVI
p: 630.692.6700
ext. 409

Gain Time, Increase Currency, Contact Us

It’s amazing how one quick email can change your life. Give us a shout! We’ll get back to you right away with the right person for what you’re looking to accomplish.

You don't have to go into a lot of detail now, we'll dial it in later.
=
What our clients are saying…

schneider-national

Aptude provides onsite and offshore Oracle DBA support, which includes troubleshooting, back-up, recovery, migration, upgrades, and daily maintenance of Oracle database servers. Aptude has been working with our team for the past four years and we continue to use them and are satisfied with their work

Warren E., Schneider National

build

Aptude provided Build.com a Java, MySQL, Webservices and other UI based solution in the business domain of analyzing and reporting on user activities for our ecommerce website. Utilizing Omniture’s APIs to download, parse, and regenerate and upload back so that we could be more effective in our marketing. I was satisfied with their project work and delivery and would consider utilizing them for future projects.” Build.com

Dan D., build.com

ugahead

Aptude provided us with Oracle DBA migration support, including an upgrade from Oracle 11.1 to Oracle 11.2, and the project was completed on time and to specifications. The project manager and project consultants were responsive and proactive, resulting in a successful conclusion to the work. I would definitely contract with them again, and have recommended them to other technical offices at the University of Georgia.

David C., University of Georgia

wolters-kluwer

Thank you for the hard work your team has put forth to staff the contract positions at Wolters Kluwer. Aptude has consistently scored high in our supplier carding and even more important you are a vendor we can always trust. I am especially impressed with your ability to tackle our positions that other vendors have not been able to fill.

Andrea G., Wolters Kluwer
By |2018-12-26T17:56:05+00:00September 18th, 2018|

About the Author:

Bill Kleyman
Bill Kleyman Industry Analyst | Board Advisory Member | Writer/Blogger/Speaker | Executive | Millennial | Techie Bill is an enthusiastic technologist with experience in a variety of industries. This includes data center, cloud, virtualization, security, AI, mobility, edge solutions, and much more. His architecture work includes large virtualization and cloud deployments as well as focusing on overcoming emerging business challenges. Bill enjoys writing, blogging, and educating colleagues around everything that is technology. During the day, Bill is the Director of Technology Solutions at EPAM where he works with AI, machine learning, blockchain solutions, DevOps, cloud, and advanced technologies to help engineer the digital future. Bill's whitepapers, articles, video blogs and podcasts have been published and referenced on WindowsITPro, Data Center Knowledge, InformationWeek, NetworkComputing, TechTarget, DarkReading, Forbes, CBS Interactive, Slashdot, and many others. As an active member of the technology industry, Bill was ranked #16 globally in the Onalytica study which reviewed the top 100 most influential individuals in the cloud landscape; and #4 in a different Onalytica study reviewing the industry's top Data Security Experts. Email bill@kleyman.org

It's What We Do