Business intelligence platforms such as Microsoft Power BI allow businesses to make money moves unlike before. Why? Working with BI platforms means making educated business decisions based on data that is collected, analyzed, and digested into the bellies of the top decision-makers in an easier and faster way. Power BI in particular boasts features that allow even the data-reporting novice to gather comprehensive reports filled with actionable data so your business can thrive.
Artificial Intelligence made easy with Power BI
There’s a lot of “power” behind Power BI that many can benefit from no matter where you are in an organization. Tap into the following Power BI AI features to grow your business:
Azure Cognitive Services in Power BI:
These services can automatically extract insights from documentation, images, and social media and determine positive and negative sentiment. Azure Cognitive Services are machine learning models that can extract insights from data that is being pulled from a variety of these sources. The algorithms that are gathered can identify organizations, names, and locations. These AI capabilities automatically allow decision-makers to take immediate action based on positive/negative reviews or sentiment that is being gathered. If you’re a restaurant owner who has locations all over the world, these AI and machine learning features will keep stakeholders ahead of the game when it comes to customer satisfaction and maintaining a successful operation. Cognitive services are accessible through the AI Insights browser in Power Query Online – the dataflows editor in the Power BI service. Power BI’s ability to work across data sets, construct and test queries and customize visualizations allows businesses to harness key insights without having to employ experienced data scientists.
Key driver analysis:
This feature in Power BI allows users to understand what is driving a particular outcome based on the collected data, ranks the data by importance, and brings those key drivers to the surface for analysis. This feature is another piece of the puzzle that will allow key stakeholders to really dive into why particular things are happening in the business whether it’s positive or negative. This type of intelligence is key in order to stay ahead of competition and to grow the business. Based on this analysis, the organization can then understand what their next steps and action items are to grow. The key driver analysis visualization is a powerful insight to tap into for internal and external business growth.
Automated machine learning (AutoML):
You think you hit a roadblock because you don’t know how to code? Power BI allows users to build machine learning models without writing one line of it! Depending on how the analyst would like to apply the model, the platform will choose the algorithm and needed features for you. It’s a matter of working smarter, not harder. Power BI will allow anyone within an organization to gain insights on goals and opportunities within the business and share them. AutoML doesn’t leave you asking any questions. Power BI generates an AutoML model report that summarizes the ML model’s performance and information regarding the key influences that were used to predict certain outcomes. Pretty great right? Even better- users can also schedule a refresh with Power BI to ensure the most up to date data is being used to flow the latest predictions around the organization. An additional report also evaluates the ML model’s accuracy.
Power BI and AutoML gives users a recipe to create the insights needed to enhance business operations by having the ability to select the type of model that is needed and harnessing the power to choose the columns from a dataset, and select the values to appear in the predicted classification.
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Overall, Power BI’s AI is business optimization at its finest. If you can automate or implement a platform to gather analytics that would otherwise have to be collected and analyzed by a human, how many hours are you going to be saving? Time is money! Power BI uses dataflows that allows users to have a lot of flexibility in that while your typical system requires development time, users are taking advantage of query-building techniques to construct data entities that are reusable and without being required to understand the technologies behind it all.
Power BI has made it pretty easy to use machine learning in business applications without having to write any code. Businesses can build libraries of machine learning models on Azure and Power BI provides the method of using them in BI applications.
Power BI’s AI features not only assists with powerful business decisions, but it opens up more resources to do other tasks that have been put off. These AI and automated features improves efficiency within an organization while also building intelligence for the business. AI helps with providing quick insights, explores data, and identifies patterns in an easier way that helps drive improved business results. As a business owner, you need to stay ahead of competitors in whatever industry you’re operating in – Power BI allows you to do that in just a few clicks.
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